I see two main challenges: the first is that we
are a society of people disconnected from
our bodies and our own heath. We abdicate
responsibility—whenever people feel some-
thing wrong, or sense something wrong in
their children, the reaction is, “Let’s go to
the doctor. Let’s have the doctor look at us
and fix us.” The health care system is set up
to take care of our bodies like mechanics
take care of cars. And that leaves too small a
role for personal responsibility, for aware-
ness, for prevention. There is so much that
we can do for ourselves, to heal our own
bodies. And yet people can’t let go of the
idea that if it is related to health then it
needs to be supplied and performed by the
doctor.
And the second reason is that the
inhaler and treatment industry is a multi-
million dollar one, and it preys on asthmat-
ics’ fear. Asthma is a fear-based disease. We
can live without many things, but we can’t
go without air for long and that can be terri-
fying to an asthmatic. So the inhaler indus-
try preys on that.